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I’m a growth and ad-operations leader based in Bangalore with over a decade of experience building and scaling performance-driven revenue and marketing systems. My work focuses on solving complex AdTech challenges — from debugging tracking and attribution gaps to designing scalable campaign infrastructure that improves measurement, conversion, and business outcomes.

I operate at the intersection of marketing, analytics, and product, helping teams move beyond campaign execution toward structured performance engines. Known for deep technical troubleshooting across ad servers, analytics stacks, and attribution workflows, I enable organisations to improve visibility, optimise spend, and build reliable performance engines for sustainable growth.

My focus is on turning digital channels into measurable business systems through strong tracking foundations, experimentation, and cross-functional alignment.

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Contact

📧 [email protected]

🐦 twitter.com/SachinRamesh777

🔗 linkedin.com/in/sachinramesh/

👾 github.com/sachin-ramesh-coder

🧑🏻‍💻 dev.to/sachinramesh

⌨️ Experience

Bajaj Finserv · 1 yr 6 mos

Senior Unit Manager - Social commerce ****, Bangalore, India – (Aug 2024 - Present)

• Lead social commerce performance and analytics frameworks, positioning social as a measurable performance channel across Bajaj Finserv’s digital ecosystem
• Supported social-driven initiatives contributing to ₹100Cr+ business impact within the first year across 11 product lines, by improving tracking visibility and funnel optimisation
• Built end-to-end tracking architecture including UTM standardisation, attribution structures, and reporting dashboards to enable consistent performance measurement across campaigns
• Act as SPOC for social commerce across business teams, aligning marketing, product, analytics, and sales to improve lead quality and downstream conversion
• Established structured feedback loops between business and marketing teams to improve lead quality, targeting precision, and downstream conversion outcomes
• Drive experimentation across content formats, distribution channels, and creator ecosystems to improve engagement, lead generation, and conversion efficiency
• Develop operational playbooks and performance dashboards enabling social to function as a scalable performance channel with clear measurement and accountability

Growth Hackers · 6 mos

Head of Growth & Revenue*, Bangalore, India – (Feb 2024 - Jul 2024)*

Owning multi-product GTM, client acquisition, and tracking systems across SaaS and service offerings.

• Led growth and GTM strategy across multiple products including WATO, Jyotisya.ai, WhatsApp marketing solutions, and digital marketing services
• Owned end-to-end go-to-market execution — defining positioning, acquisition channels, outreach strategy, and conversion workflows for each product
• Drove client acquisition through structured outreach, partnerships, and consultative sales, contributing to pipeline creation and deal closures
• Built tracking and analytics foundations across products, implementing attribution, funnel measurement, and performance reporting to enable data-driven decisions